With no channel entry in the site, there's nowhere to set values for your important title tag, so we took the following approach that combines Low Variables with SEO Lite. These pages are typically made of entries from other channels, such as news, events or other types of featured content. The recently completed Choose South Cumbria site has several top level pages that have no corresponding entry in the CMS. With the availability of Template Layouts in Expression Engine, I thought I'd write up how we set up our title and meta tags on a recent EE project. I've always found SEO Lite easy to work with and meets the needs of our sites, but there are cases when it needs a little help. Personally I've not used Beta Meta, but out of the 2, it clearly has a much more comprehensive feature set, but also a price tag of AUD $49.95. There are a couple of well known add-ons for helping with SEO in Expression Engine namely SEO Lite and NSM Beta Meta. This is just one reason why your placement in the search engine results pages is becoming more and more important, so having control over the title tag, and to a certain degree the keywords and description meta tags, is more vital than ever.
![expressionengine grid field type development expressionengine grid field type development](https://bluefishds.com/assets/uploads/blog/91/3-create-new-field-expressionengine__large.png)
![expressionengine grid field type development expressionengine grid field type development](https://i.stack.imgur.com/UlWLe.png)
This habit has no doubt been fuelled by the growth of mobile searches where typing is arguably less easy, so its a behaviour I imagine will continue to grow.
![expressionengine grid field type development expressionengine grid field type development](https://images.g2crowd.com/uploads/attachment/file/31293/ExpressionEngine_screenshot1.png)
Many people, myself included, have become lazy with our typing and simply type a company name directly into our address bar and hoping the result we know we're looking for will come up top. With the growth of most web browsers now using address bars as search bars combined, the number of people actually ending up on your website as a direct result of typing in your web address is typically falling. Titles and Meta Tags in Expression Engine